How to Use This Report
This report identifies 14 introduction targets organized by strategic function. Each introduction is ranked:
Priority 1: Must-do immediately. Unlocks contracts, capital, or market access in the next 90 days.
Priority 2: High value. Builds the ecosystem around asBuilt's GCC expansion within 60 days.
Priority 3: Valuable but can sequence after Priority 1 and 2 are in motion.
Where specific names from your network are not confirmable through public research, the exact role, organization, and rationale are identified so you can match against your actual contacts.
Tier 1: Contract-Generating Introductions
These introductions put asBuilt in front of organizations that are actively spending on BIM and digital twin services right now.
Target Role
Joseph Bradley, CEO of TONOMUS; or Beverly Rider, CCO and Interim CMO
Why This Matters
TONOMUS invested $1B in digital twin infrastructure in 2022 and is building Mirrana, a cognitive digital twin PaaS for NEOM. asBuilt already has a NEOM Region office, but TONOMUS is the technology procurement gateway for all digital infrastructure across THE LINE, Oxagon, and Trojena. Without a TONOMUS relationship, asBuilt is selling into NEOM's construction layer without access to the technology layer where the real platform contracts live.
What the Introduction Enables
Position VAULT as a complementary spatial intelligence layer to Mirrana. asBuilt's strength is converting physical assets into digital twins with real construction data. This is something TONOMUS needs but builds from the software side, not the field side. This is a partnership conversation, not a vendor pitch.
How Rimah Should Frame It
"MAKR portfolio company with a proven 3D spatial intelligence platform on Azure, already operating in the NEOM Region. Their VAULT platform solves the physical-to-digital gap that every mega-project digital twin program struggles with."
Target Role
Pablo Sanz, Executive Director of Digital Products; or David Grover, CEO
Why This Matters
ROSHN is PIF's flagship real estate developer, already deploying AI agents and 3D building models across its projects. ROSHN insists on BIM-to-fabrication integration that cuts rework by 15%, which is exactly asBuilt's core competency. ROSHN recently partnered with Google Cloud for AI, but its construction BIM workflow needs are distinct from cloud AI and remain underserved by a single platform vendor.
What the Introduction Enables
A direct conversation about VAULT replacing or supplementing ROSHN's current BIM management workflow. ROSHN's scale (multiple residential cities across Saudi Arabia) means a single contract here could be asBuilt's largest engagement.
How Rimah Should Frame It
"MAKR portfolio company that delivers exactly the BIM-to-fabrication integration ROSHN requires. They built the digital twin for Melbourne Cricket Ground and Auckland Airport. Same scale, same complexity as ROSHN's communities."
Target Role
CTO or VP of Digital Transformation (Aldar is actively implementing digital twins and BIM per their 2025 Abu Dhabi Infrastructure Summit positioning); alternatively, the executive overseeing their smart communities program
Why This Matters
Aldar is Abu Dhabi's largest developer, actively championing digital twins and AI-driven project management. They were the Real Estate Partner for the Abu Dhabi Infrastructure Summit 2025, which means BIM and digital construction are board-level priorities, not just IT experiments. Aldar's growing Dubai footprint means a relationship here opens projects across both emirates.
What the Introduction Enables
A pilot deployment of VAULT on one of Aldar's active developments, demonstrating the "Golden Thread" lifecycle value from construction through facilities management. Aldar's government backing means success here creates a reference that resonates across all Abu Dhabi government-linked projects.
How Rimah Should Frame It
"MAKR is backing a company that built the first connected construction site in New Zealand with Microsoft. They deliver what Aldar is publicly committed to: unified BIM lifecycle management from design through operations."
Target Role
Veresh Sita, Chief Digital Officer
Why This Matters
Emaar appointed Veresh Sita (former CIO at Alaska Airlines, CIO/CDO at Colliers International) specifically to drive digital strategy across the company's real estate portfolio. Sita comes from the real estate technology world and understands BIM and digital twin value propositions. Dubai's BIM mandate since 2013 means Emaar has been working with BIM tools for over a decade, but likely lacks the unified spatial intelligence platform that VAULT provides.
What the Introduction Enables
A technology-to-technology conversation (Sita will evaluate VAULT on technical merit, not just marketing) about consolidating Emaar's BIM data across its massive project portfolio into a single 3D spatial intelligence layer.
How Rimah Should Frame It
"Veresh, MAKR portfolio company with a Microsoft Azure-native spatial intelligence platform. Their CTO and Head of Data Science built the AI/ML layer specifically for construction lifecycle data. The exact data integration challenge you face across Emaar's portfolio."
Tier 2: Ecosystem and Enablement Introductions
These introductions accelerate asBuilt's ability to operate, win, and scale in the GCC.
Target Role
The team lead or director responsible for the Advanced Manufacturing and Innovation cluster, or the Urban Development and Livability cluster; Badr Al-Olama is Director General
Why This Matters
ADIO's cluster incentives program represents a $545M incentive pool. asBuilt fits squarely in the intersection of advanced manufacturing (their Connected Manufacturing product) and urban development (their core BIM/digital twin consulting). ADIO incentives can subsidize asBuilt's Abu Dhabi office setup, hiring of local talent, and R&D investment, reducing the cash burn of GCC expansion.
What the Introduction Enables
Access to ADIO's financial incentives, infrastructure support, and regulatory facilitation for establishing an Abu Dhabi hub. This is not just about money. ADIO introductions cascade into government project access, because ADIO-backed companies get preferential visibility with Abu Dhabi government entities commissioning infrastructure.
How Rimah Should Frame It
"MAKR portfolio company, Microsoft ISV partner, ISO 27001 certified, already operating in the NEOM Region. They bring a proprietary 3D spatial intelligence platform built on Azure that directly serves Abu Dhabi's smart city and infrastructure digitization goals. They are looking to establish their GCC headquarters in Abu Dhabi."
Target Role
Amr Kamel, General Manager UAE; or the ISV/Partner lead for Azure in the Gulf region
Why This Matters
Microsoft is investing $15.2B in the UAE and opening a Saudi datacenter region in 2026. asBuilt is already a Microsoft ISV Partner with VAULT listed on Azure Marketplace. But the relationship appears to be centered on the New Zealand/Australia Microsoft team. Connecting asBuilt to Microsoft Gulf unlocks co-selling opportunities, joint marketing, and the credibility of Microsoft's Gulf enterprise relationships. When Microsoft Gulf recommends VAULT to a Saudi or UAE developer, that carries more weight than asBuilt selling alone.
What the Introduction Enables
Activation of Microsoft's Gulf co-sell program for VAULT. Microsoft sales teams in the Gulf get credit for ISV partner revenue, so they are incentivized to push VAULT into their enterprise accounts. This is a force multiplier that costs asBuilt nothing.
How Rimah Should Frame It
"asBuilt is an existing Microsoft ISV Partner with VAULT on Azure Marketplace. They need to activate the Gulf co-sell relationship. Can you connect them to the right partner lead to get VAULT into your Gulf enterprise pipeline?"
Target Role
A senior official or well-connected advisor involved in enforcing the January 2024 BIM mandate for all new construction managed by the Ministry of Municipal, Rural Affairs, and Housing
Why This Matters
Saudi Arabia's BIM mandate is the single largest regulatory tailwind for asBuilt in the GCC. But mandates only create demand if the company is known to the enforcement and advisory ecosystem. Being connected to the people shaping BIM implementation standards means asBuilt can influence how compliance is measured (potentially favoring VAULT's capabilities) and be recommended to developers seeking compliant solutions.
What the Introduction Enables
Positioning asBuilt as a reference implementation partner for BIM compliance in Saudi Arabia. This is a long-term moat: being the company that government advisors recommend when developers ask "how do we comply with the BIM mandate?"
How Rimah Should Frame It
"MAKR portfolio company that has delivered BIM lifecycle management for major government infrastructure in New Zealand and Australia, including hospitals, airports, and transport systems. They bring proven methodology that Saudi Arabia can adopt as it scales BIM compliance across all new construction."
Target Role
Your existing ADIO contacts (referenced in the GCC Advisory project context)
Why This Matters
The active workstreams document confirms Rimah has ADIO relationships and is positioning as a bridge bringing companies into the GCC. asBuilt is exactly the type of company ADIO wants to attract: international technology firm with proven product, willing to establish GCC presence, serving sectors aligned with Abu Dhabi's economic diversification. This is not a cold introduction; this is Rimah delivering on the value proposition he has already built with ADIO.
What the Introduction Enables
Fast-track access to ADIO incentive programs and government project pipelines. Rimah's existing credibility with ADIO means asBuilt gets evaluated as a MAKR-vetted company, not an unknown New Zealand startup.
How Rimah Should Frame It
"This is the kind of company I told you MAKR would be bringing to Abu Dhabi. Proven technology, Microsoft partnership, already operating in the NEOM Region, ready to establish an Abu Dhabi hub."
Tier 3: Strategic Relationship Introductions
These build asBuilt's long-term position in the GCC ecosystem.
Target Role
Khaled Al Shamlan Al Marri, CEO of Real Estate and Infrastructure Investments at Mubadala; or a managing director in that division
Why This Matters
Mubadala's real estate and infrastructure portfolio includes international assets that need lifecycle management. If VAULT can demonstrate value on a Mubadala portfolio asset, it becomes the de facto standard across the portfolio. Sovereign fund adoption is the ultimate reference sale in the GCC.
What the Introduction Enables
A portfolio-wide conversation about digital twin deployment across Mubadala's real estate holdings. Even a single pilot on one Mubadala-owned infrastructure asset creates a reference that opens every other sovereign fund portfolio company.
How Rimah Should Frame It
"MAKR portfolio company that converts physical infrastructure assets into living digital twins. For a portfolio the size of Mubadala's real estate holdings, this unlocks operational efficiency data that is currently invisible."
Target Role
The division head or senior investment professional overseeing PIF's Construction, Building Components and Services sector initiative
Why This Matters
PIF has a dedicated initiative to "solidify Saudi Arabia's position as a leader in the construction, building components and services sector" and secure the supply chain for real estate projects. asBuilt's VAULT platform and BIM consulting directly serve this mandate. PIF also owns ROSHN, so a PIF-level relationship creates top-down pressure for ROSHN (and other PIF portfolio companies) to evaluate VAULT.
What the Introduction Enables
Strategic investment or co-investment interest from PIF, plus portfolio company introductions across ROSHN, New Murabba, Diriyah Company, and other PIF-backed developers.
How Rimah Should Frame It
"MAKR is co-investing in a company that directly serves PIF's construction sector initiative. asBuilt has the platform and consulting capability to help PIF's portfolio companies implement BIM lifecycle management at the scale Vision 2030 requires."
Target Role
CTO, Head of Digital, or senior project director at any of these firms
Why This Matters
The major contractors are the ones who actually build the giga-projects. They are the end users of BIM tools on the ground. A relationship with a Tier 1 contractor means asBuilt gets embedded in the construction workflow, not just the developer's specification documents. Contractors who adopt VAULT pull it into every project they work on.
What the Introduction Enables
A contractor-led adoption pathway where VAULT becomes the BIM management platform of choice for a major GCC contractor across all their projects, not just one developer's requirement.
How Rimah Should Frame It
"MAKR portfolio company that built the first connected construction site in partnership with Microsoft. Their platform unifies BIM data across the full project lifecycle. Exactly what your digital engineering teams need across your Saudi and UAE project portfolio."
Target Role
CTO, VP Innovation, or the executive responsible for DAMAC's smart building initiatives
Why This Matters
DAMAC is one of the largest private developers in the GCC, with active projects in Dubai, Saudi Arabia, and internationally. Unlike government-linked developers (Aldar, ROSHN), DAMAC can move faster on technology adoption decisions. A DAMAC deployment creates a private-sector reference that complements government-sector references from Aldar and ROSHN.
What the Introduction Enables
A faster decision cycle pilot deployment, potentially on one of DAMAC's active Dubai or Saudi projects.
How Rimah Should Frame It
"MAKR portfolio company with a spatial intelligence platform that gives developers real-time 3D visibility into construction progress, payment management, and asset handover. Built on Azure, ISO 27001 certified."
Target Role
Michael Foley, GP/Managing Partner MAKR Velocity (London); Melanie Salvador, GP/MD MAKR Multiplier (NYC)
Why This Matters
asBuilt has offices in London and Auckland. Michael Foley's London network could connect asBuilt to UK infrastructure projects and investors. Melanie Salvador's NYC network could connect asBuilt to North American construction technology investors and strategic partners if asBuilt pursues a broader raise. The MAKR fund structure should be working as a network, not just a capital source.
What the Introduction Enables
Michael Foley activates UK infrastructure connections for asBuilt's London office. Melanie Salvador identifies potential US strategic partners or follow-on investors who specialize in construction technology.
How Rimah Should Frame It
"Michael, meet the asBuilt team. They have a London office and need UK infrastructure introductions. Melanie, this is a portfolio company that fits the construction technology investment thesis. Identify any relevant connections."
Target Role
Senior official or advisor in Dubai Municipality's BIM compliance or Smart Dubai initiative
Why This Matters
Dubai has mandated BIM for all projects over 20 floors, 200K+ sq ft, hospitals, universities, and all government projects since 2013. The municipality is the enforcement body. Being known to the municipality means asBuilt becomes part of the recommended ecosystem for developers seeking compliance. Dubai Municipality is also connected to Smart Dubai, which has broader digital twin ambitions for the entire city.
What the Introduction Enables
Inclusion in Dubai Municipality's recommended BIM service provider list and potential Smart Dubai digital twin pilot participation.
How Rimah Should Frame It
"MAKR portfolio company, Microsoft ISV Partner, delivering BIM lifecycle management for hospitals, airports, and stadiums globally. They are establishing GCC operations and want to align with Dubai Municipality's BIM standards and Smart Dubai's digital twin vision."
Priority Summary
All 14 introduction targets ranked by priority and action timeline.
| # |
Target |
Priority |
Action Timeline |
| 1 |
TONOMUS (Joseph Bradley / Beverly Rider) |
P1 |
This week |
| 2 |
ROSHN (Pablo Sanz / David Grover) |
P1 |
This week |
| 3 |
Aldar Properties (Digital Transformation lead) |
P1 |
This week |
| 5 |
ADIO Cluster Incentives Team |
P1 |
This week |
| 8 |
Rimah's existing ADIO contacts |
P1 |
This week |
| 4 |
Emaar (Veresh Sita, CDO) |
P2 |
Within 2 weeks |
| 6 |
Microsoft Gulf (Amr Kamel, GM UAE) |
P2 |
Within 2 weeks |
| 7 |
Saudi BIM Mandate advisory ecosystem |
P2 |
Within 2 weeks |
| 9 |
Mubadala RE&I (Khaled Al Shamlan Al Marri) |
P2 |
Within 30 days |
| 10 |
PIF Construction Division |
P2 |
Within 30 days |
| 13 |
MAKR Internal (Michael Foley, Melanie Salvador) |
P2 |
Within 2 weeks |
| 11 |
Major GCC Contractors |
P3 |
Within 60 days |
| 12 |
DAMAC |
P3 |
Within 60 days |
| 14 |
Dubai Municipality BIM Division |
P3 |
Within 60 days |
Introduction Sequencing Recommendation
The optimal sequence is:
1
ADIO first (Rimah's existing relationship). This establishes asBuilt's Abu Dhabi presence and unlocks incentives.
2
Microsoft Gulf second. Activating the co-sell relationship gives asBuilt credibility in every subsequent conversation ("Microsoft Gulf is co-selling VAULT").
3
Aldar and ROSHN simultaneously. These are the two largest developer targets, one in Abu Dhabi and one in Saudi Arabia. Having ADIO backing and Microsoft co-sell active makes both conversations stronger.
4
TONOMUS third. The NEOM conversation is more complex (partnership vs. vendor) and benefits from asBuilt having Aldar or ROSHN momentum to demonstrate GCC traction.
5
Sovereign funds and contractors last. These are slower-moving relationships that benefit from asBuilt already having active GCC deployments to reference.
What Rimah Should Not Do
Do not introduce asBuilt to everyone simultaneously. Sequencing matters because each introduction strengthens the next.
Do not position asBuilt as a startup. They are a 14-year-old company with 58 employees, blue-chip clients, and a Microsoft ISV partnership. Frame them as an established international firm entering the GCC market, backed by MAKR.
Do not lead with VAULT as a software product. Lead with the outcomes (unified project lifecycle, 15% rework reduction, digital twin for operations) and let VAULT emerge as the platform that delivers those outcomes.
Do not make introductions without asBuilt having GCC-specific collateral ready. Ensure David Burton's team has case studies reframed for GCC audiences (infrastructure scale, government compliance, healthcare facilities) before the first meeting.